About Us

We help people care for their home, and empower small businesses to grow.

Since 1994, we have been matching California’s best house cleaning companies with clients seeking cleaning services based on their requirements, priorities, locations, and budgets. A significant portion of the providers and clients have remained active in our network for 20+ years.

Rather than spending time researching and interviewing cleaning companies, when you call Anita’s you are talking to a real person who can do all the searching, interviewing, and qualifying for you.

If you like the cleaning provider(s) we match you with, we can help you book; if not, no problem, we are happy to give you suggestions, ideas, or make introductions that we think we will help you get closer to what you need quickly.

Real People, Real Service

We believe there is a limit to how much you can automate or do things with technology. That’s why we limit our focus to serving clients and providers in California, and have real people answering calls, texts, and emails from 9 AM until 5 PM Pacific, Monday through Sunday.

We also know your neighborhood, because our team members are either in your neighborhood or within a 15-minute drive from your home. Cities where service providers are currently active include San Diego, Santa Cruz, San Jose, Monterey, Los Angeles, Riverside, San Bernardino, Orange County, and Sacramento. And, that’s already a lot for us, so we are not looking to expand.

Our mission is to give local service providers a platform where they can market their business, and connect them with clients looking for screened, vetted, and quality choices. We are not a cleaning company, so we do not employ any of the providers. Providers are responsible for their service, and clients are responsible for their choice.

Meet Our Team

Meg Paje

Client Services

Meg is passionate about delivering the highest quality of client service. Always the last person to leave the office, Meg is adamant about making sure that every client is taken care of before we call it a day. She strives to deliver with the level of consistency, reliability, and flexibility our clients have come to expect and appreciate. As a former customer service agent at a major airline, she also brings with her experience and insights that have been instrumental in the continual evaluation and improvement of our client service policies. In addition to onboarding new clients and facilitating the provider matching process, she also contributes to the design and graphics of our editorial efforts.

Catalina Ochoa

Client Services

Catalina is a strong believer that exceptional client experience requires an unwavering commitment to seizing every interaction as an opportunity to earn and keep trust. A veteran in the field of customer success, Catalina has over five years of experience supporting technology and service-based companies ranging from regional SMBs to global enterprises. At Anita’s, she is constantly in the front line with clients and service providers, helping to create helpful matches and build meaningful client-provider connections that, in many instances, have lasted for years and continue to grow. Catalina also manages small business accounts that include one-person cleaning companies to partner teams across all of our key markets.

Amanda Portillo

Provider Services

Amanda leads Provider Services at Anita’s, ensuring our network is filled with skilled and dedicated housekeeping professionals. In addition to matching clients with the best housekeeping service providers for their needs, her primary duties involve supporting our current providers and seamlessly integrating new ones joining our network. With her background in Early Childhood Education, Amanda brings a unique understanding of the need for nurturing environments. She leverages this insight to foster strong, trusting relationships with our providers.
David Liu

David Liu

Operations and Marketing

David works closely with our technology team to design, implement, and improve our frontend, backend, and mobile app, with the singular focus of enabling our service providers to grow their cleaning businesses. David also leads the company’s various efforts in brand promotion and marketing. Outside of Anita’s, he run a popular local house cleaning company in Santa Cruz. With that experience, he regularly contributes to our blog by sharing his insights and knowledge with our researchers and writers.

Noah Hoit

Senior Researcher and Writer

Noah comes from the home furnishings industry, where he worked for several years helping customers to design and maintain their interior spaces. Now working from home while raising his three young children, he still sees no shortage of cleaning opportunities to broaden his knowledge base. As a researcher and writer for the Anita’s Housekeeping blog, Noah brings a diverse array of professional and personal experiences to share with our readers.

Emily Alexander

Researcher and Writer

Emily is a writer with more than five years of experience creating well-researched online content. She loves a good puzzle, including finding the ideal way to organize her home, eliminating tough stains, and uncovering the best solution for cleaning issues of all kinds. Her personal experience and desire to solve problems make her an excellent source for helpful organizing methods and cleaning tips. She also has a B.A. in English and Political Science. 

Britt Olizarowicz

Researcher and Writer

Britt is a writer and published author with a lifetime of experience in the home and garden industry. In addition to years spent as a real estate agent and home services business owner, Britt is a homeschooling mother of two young children. When it comes to organization, cleaning, tips to save time, and managing an efficient home, Britt is a tremendous resource.

EDITORIAL Guidelines

While we display ads on our website anitashousekeeping.com, our content is produced independently, held to rigorous standards of quality, accuracy and integrity, and without input or influence from advertisers.

We work closely with experts or researchers, and follow thorough editing and fact-checking protocols. Additionally, our editors and researchers periodically fact-check, update, and “prune” our published content to make sure that our information is accurate, relevant, and up to date.

Have a question, suggestion, or feedback for our editors? Email them at [email protected].

Affiliate Disclosure

As an Amazon Associate we earn from qualifying purchases. https://www.anitashousekeeping.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.

Security and PRIVACY

We take trust and security seriously. Before cleaners can register with Anita’s, we conduct background checks that verifies the following:

  • Legal Status
  • Criminal Background Check (State and Nationwide)
  • Social Security Number Trace
  • Sex Registry Search

We also ask providers for professional references, including current and past clients or employers. Because we know how much clients value experience and reliability, we also ask for information from providers that demonstrate these qualities.

All client, provider, and reader information provided to us or we collect are handled with care and in accordance with policies outlined in our strict Privacy Policy.


Our local offices are throughout California, but you can send us letters at 7960 Soquel Dr, Suite B 176, Aptos, CA 95003. You can email us at [email protected]. If you have questions about booking cleaning service or signing up to be a service provider, visit our Contact Us page to get in touch.